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These days there are a lot of Graphic Designers offering
services online. Graphic design services these days have been on a downward
slide for some time now (in this Designer's opinion). Take logos for example. I
would like to tell you that the Designers who created the thousands of swoosh logos
out there, utilized this staple of design because it was the best solution for
their client. I can just hear them stating how this simple element is really a
complex and developed "less is more" approach to their client's
design and worth every drop of the hundreds of dollars they are charging for
it. I would like to tell you that but unfortunately that are just not the case.
I'm not saying that if you have a swoosh in your logo then
you got scammed by a false Graphic Designer looking to make a quick buck on a
simple design that catches your eye. In fact I have even used a swoosh or two
in my designs (though usually at my client's request and certainly not as the
only element in the design). What I am saying is that when you look at how many
logos out there feature this graphic swoosh element it becomes quite obvious
that a great deal of graphic design sources these days are just trying to get
their orders filled as quickly as possible without actually putting thought
into the purpose of the design and the needs of the client. It is sad but true
that most companies of any kind in this day and age are focusing more on
looking like a company rather than actually being a company. How many times
have you ordered something only to find out later it was just a gimmick
designed to get the sale.
So how do you know if you are hiring a real Graphic Designer
focused on doing real design work and not just one of the many impostors out
there trying to look like they are putting the time and thought into your
design that you are paying them good money for? A good place to start is the
facts.
When you are online looking for a Graphic Designer, do a
little reading. They should have an About Page, a resume or some form of
credentials available on their website. do not recommend testimonials because these
days there are no way to verify where these wonderful comments came from. Stick
to the facts and information that can be verified if need be. If you are paying
hundreds of dollars or more for design services then you had better see some
years of experience on that Designer's resume. Where did they get their
education and did they actually even major in Graphic Design? What does their
job history look like? Have they really been a Graphic Designer at every job in
their resume? It is worth it to do a little research because chances are you
are going to need more design works done in the future and wouldn't it be great
to have a Designer you can depend on? Next take a good look at their design
portfolio. Do the designs look similar to each other? Maybe the elements of the
designs look different but are they all arranged about the same with the same
kind of type used? Are they just putting swooshes on everything? If so then you
are most likely at the site of one of the impostors who uses visual gimmicks to
wow their clients and get the sale.
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